The Career Cantina presents
Built on the frameworks. Some of it runs on API calls, some of it runs on HTML and judgment.
Two rooms. The paid lab houses five diagnostic tools that call APIs and produce real outputs. Each one is gated because each call costs money. The open lab houses decks, session companions, and case studies. No gate; they're already on the house.
01 / The Paid Lab
Five diagnostic tools, ordered as a pipeline. Each one answers one question. Gated behind a First Conversation so the API meter and the coaching judgment travel together.
Framework Four Findability Tiers
Stage 1 of the pipeline. The first question any candidate should ask: am I in the system at all? Maps your professional attributes across six sources and tells you which tier you're sitting in.
Request accessFramework DCR›O
Stage 2. How AI-mediated hiring systems read your LinkedIn profile against a target role. Signal density scored across discovery, categorization, and ranking. Approximation, not LinkedIn's own search.
Request accessFramework DCR (Discoverability / Categorization / Ranking)
Stage 3. The deep read. Where the Heat Map tells you the temperature, the DCR Tool tells you what to change and why. Scored against the specific role you're targeting.
Request accessFramework Telescope / Microscope / Mirror
Stage 4. Generates three layers of strategic questions: where to point your search, how to read a posting, and how to read the interview that follows. Does not draw conclusions; it gives you the questions that let you locate yourself.
Request accessFramework Hiring Congruence
Post-contact evaluation. Built for the JobNet 2.0 community. Verification, validation, subjectivity: the three lenses you need before, during, and after the interview.
Request accessWhy the gate. These tools call paid APIs every time someone runs one. Self-serve at scale isn't viable for a one-person shop. Booking a First Conversation lets the API meter and a coaching read travel together, which is also when these tools do their best work.
02 / The Open Lab
Decks, session companions, and case studies. Fancy HTML, no API behind it. Open to anyone.
Framework Answer Engine Optimization
The talk on optimizing to be cited by AI answer engines, not just ranked by search. Live on Netlify as a standalone deck.
Open the deckCo-presented with Callings.ai (April 2026)
Webinar companion page from "How Job Seekers Get Found" with Laura Wigglesworth. The artifact you take home after the live session.
Open the companionFramework DCR (Discoverability / Categorization / Ranking)
Session companion for the Triangle talk. The DCR framework walked through end to end, with career-stage FAQs and a glossary of session terms.
Open the companionService Tier Tier 2 (Coached Client Deliverable)
A depersonalized walk-through of a market intelligence engagement. What goes into a dossier, how it's structured, what it does for the candidate on the receiving end.
Open the case studyFramework Career Exposure Triangle
A depersonalized dual-doc audit. Shutter speed, aperture, and ISO applied to an executive's positioning surface. Where the Career Exposure Triangle was originated.
Open the case study